STILL GOOD AT/OR PAST BEST BEFORE

Stop waste, Save money.

The 'Best Before' date indicates when the quality of the product may begin to change. It is not a safety issue. Food can be sold beyond it's 'Best Before' date provided it is still fit for consumption. (Page 5, NZ FOOD SAFETY AUTHORITY, April 2010)

One of our biggest hates is food waste. Millions of tons of food is wasted every year because of the arbitrary ‘Best By’ date on food labels.

Just to be clear, the Best By date is when the manufacturer thinks their food may have reached it’s full flavour deadline. The manufacturer wants you to buy and eat their products more often so a short date works best for them. This doesn’t mean the food is not still delicious and, most importantly, SAFE TO EAT.

Vegan foods are extra special in that with no instantly decaying animal ingredients they generally have much longer shelf lives. But most foods of all types will be great for many months or even ( as in canned goods) many years past their sell by date. Only chilled goods are more sensitive and even those, when vegan, are still good for a long, long time. These will have a Use By date but we have checked them for freshness so we know they can be safely eaten.

We encourage you to think differently about food date labels and take advantage of our very special cut price products in our dedicated STILL GOOD category.

Together we can all work to stop food waste.